Know your social media options?
It’s important to check out all the social platforms available to you. But how do you know which one is best? Start with this checklist:
- Is the platform you’ve chosen used by your target audience?
- If so, do you understand how they are using this platform?
Know the user politics

Find out where your target audience likes to ‘hang’
Although the above Snapchat example is rather a sensationalist one, it’s exemplary of how businesses must track the shifting user based landscapes of social media ? and note what platforms target customers may be getting sick of. Knowing these updates will prevent any wasted money and time on adverts that are not targeting the users you want them to. There are so many different platforms to choose from when it comes to PPC, from YouTube to Linkedin, all the way to Pinterest, Instagram, and Facebook. But it’s essential that you run some dummy campaigns first to see on which platforms your campaigns gain traction.?To boost posts: Remember the small and simple details
Most analytics software has audience definition options. This means audiences can be targeted via their interests as much as by their location. So, you are more likely to reach your customers via a more targeted campaign whilst avoiding useless clicks from users who cannot access or do not engage with your services.Most importantly: Know your goals
It’s useless investing the time and money into PPC unless you’ve set your own goals first. By using the acronym, SMART, you’ll never forget what they should be. Keep goal?specific (avoid being vague),?measurable?(track performance through free or paid analytics tools),?attainable (don’t set unrealistic goals) and?relevant ( will more user traction on Twitter?help increase my revenues ?? is this where my audience lives?).?Finally, ensure your campaign is?timely,?(set clear goals you want to achieve by a certain time). Taking the above considerations into account means you will be able to?visualise a clear performance strategy going forward, and that’s what a PPC strategy is all about. If you know your goalposts, you can set clearer, more attainable, and ultimately, more effective PPC objectives.Share this story