While Paris Hilton may be better known for her personal exploits in celebrity news columns than those in the business world, she has her fingers in numerous pies – from fashion to beauty and beyond.Now, as reported by Forbes, the Hilton hotel heiress wants to embrace the hospitality industry that supplied her family’s wealth – but on her own terms. Her investments and appetite for design saw her generate a partnership with Philippines-based Century Properties back in 2011, which resulted in the development of The Paris Beach Club in Paranaque City. “The Beach Club project will now encapsulate the essence of Paris, showcasing her world-class standards in design, amenities and services. This is truly a celebration of Paris’ real estate heritage and Century’s tradition of raising the bar for condo living in the Philippines,” the Azure website reads. The relationship and property was built as part of the firm’s Azure Urban Resort Residences subsidiary – residential homes that have the setting of a holiday beach resort – which prides itself on being affordable luxury for buyers.
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