Paton, the director of CommsCreative, has taken advantage of the business opportunities the Ashes has presented. “We created the original brand identity for the new stadium in Cardiff,” he says. “Then we entered into a two-year contact as a preferred design agency, which we’re about to renew. We’ve done everything for the Ashes: a fully content-managed website, all of the Ashes hospitality material and all of the promotional campaigns that went alongside it as well. We even designed and manufactured the new mascot – a dragon that you wouldn’t want to meet him on a dark night.” CommsCreative’s involvement with the Ashes has also resulted in a lot of press for the business and the firm has attracted the attention of many potential clients. “A lot of high profile businesspeople have seen our name and we’re now doing work with Coke as a result of that,” Paton says. Paton started the company in July 2006 and now employs 11 people. He says: “We’re expanding slowly. We’ve just taken on board another full time designer and we will probably, toward the end of the year, look for someone else.” Related articlesBusinesses may cash in from the AshesRichard Branson does it againHow to crack Australia
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