Name: Paul Lindley
Company: Ella’s Kitchen
First job: Trainee chartered accountant
Dream job: Chairman of Virgin Group
Car: Jaguar XKR
Economy, business or first class: I’ve travelled all three (and Concorde!)
Most extravagant purchase: My Panarai watch. I love, love, love it.
Most-played song on your iPod: Mary J Blige’s version of “One”.
Best business book: Marketing Judo by Richard Richardson of Harry Ramsden fame.
Worst business moment: Effecting a product recall
Proudest business moment: The launch of Ella’s Kitchen ?January 22, 2006. I’ll never forget seeing my daughter’s face on each of our products, stocked on the shelves of 350 Sainsbury stores. The dream was now a reality.
Your business mentor: Richard Branson would be true but too obvious. I would love to have met George Cadbury or John Spedan Lewis both sons of founders who transformed their businesses into unique companies 100 years ahead of their time.
Next big thing: Electric cars, alternative fuels, solar panels.