Name: Paul Lindley
Company: Ella’s Kitchen
First job: Trainee chartered accountant
Dream job: Chairman of Virgin Group
Car: Jaguar XKR
Economy, business or first class: I’ve travelled all three (and Concorde!)
Most extravagant purchase: My Panarai watch. I love, love, love it.
Most-played song on your iPod: Mary J Blige’s version of “One”.
Best business book: Marketing Judo by Richard Richardson of Harry Ramsden fame.
Worst business moment: Effecting a product recall
Proudest business moment: The launch of Ella’s Kitchen – January 22, 2006. I’ll never forget seeing my daughter’s face on each of our products, stocked on the shelves of 350 Sainsbury stores. The dream was now a reality.
Your business mentor: Richard Branson would be true but too obvious. I would love to have met George Cadbury or John Spedan Lewis – both sons of founders who transformed their businesses into unique companies 100 years ahead of their time.
Next big thing: Electric cars, alternative fuels, solar panels.
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