
Since establishing her own communications agency in 2008, the forward-thinker in Baker has not only never been afraid to try a new way of doing things, but also ensures her staff are both informed and consulted.
Here, she lets Real Business know which technology products have helped improve productivity at her business, and provides salient advice for anyone shopping around. (1) What does the business do, and what is its recent history? TopLine Comms is an integrated digital communications consultancy that supports the growth of tech companies by helping them create sales and lead-focused integrated strategies. (2) How important is productivity in the different operations within the company? We’re a service business, so productivity has a direct impact on our margins – the more productive we are, the more money we make. (3) What was it that motivated you to look at increasing productivity?How three UK firms upped productivity with simple investments
(4) What kind of options did you look at, and was it necessary to seek outside advice? We work with tech companies and we truly believe that technology brings huge benefits when it comes to helping us be more productive. For every challenge we have faced to date, we have first sought a tech solution. Most of the time that has worked. (5) What new strategies did you implement, and how successful have they been? We’ve used a number of tools to help us raise productivity in different areas. Xero and Receipt Bank have helped us with our finances, saving us much time and helping us make better decisions. Asana helps us work together better as a team, supports business continuity and frees us from email overload. Minutedock lets us measure productivity more effectively, whilst Bullhorn CRM ensures data continuity across the business. Most of these systems have been painful to implement, but worth the effort. We’ve also tried a few technologies and binned them after a while – it’s not always a match made in heaven. Read more from our focus – Making your business more productive:- Tomorrow’s economy: The great productivity debate gets its time in the spotlight
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