Name: Peter Gradwell

Age: 32

Company: Gradwell. From internet telephony and broadband, to website hosting and email management, we design flexible service packages. I set up the business in 1998 while studying at university.

Turnover: £5m

First job: Lifeguard 

Dream job: Technology lawyer (my grandfather was a judge).

Car: Audi a4, 3 litre tdi. 

Economy, business or first class: Economy plus if I fly long haul. But I do like EasyJet.

Most extravagant purchase: I took my girlfriend away for one night in a top hotel in Scotland. We could have had a nice holiday, but we needed the break. 

Most played song on iPod: “Bang Bang Bang” by Mark Ronson.

Best business book: Good to Great by Jim Collins.

Worst business moment: The loneliness that comes with realising that in spite of all the people around you, only you can decide. 

Proudest business moment: Making a profit last year.

Business mentor: Mike Wilsher at the Executive Foundation.

Next big thing: Cloud Experts

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