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Peter Jones: “The businesses of the future will depend on homeworking”

Peter Jones: “Hello, Rebecca. Welcome to my car.”RB: “This is one of the more unusual interviews we’ve ever conducted!”

Peter Jones was on hand today to answer entrepreneurs’ questions at the BT Business Experience. The event launched a new prize fund for entrepreneurs: £10,000 to the best aspiring entrepreneur with a small business that’s really going places.

“What was the best question?” asks RB.”Probably the chap who wanted to know how to set up a translation business,” replies Jones. “I told him that he could do it from home. Given all the technology available to entrepreneurs now, it’s never been easier to set up a web business and run it, staffed by freelancers working from home, 24/7.”

Indeed, Jones believes that homeworking, being an economical and ecological alternative to running an office, will be a business model to really flourish through this recession.

“Homeworking will see a real upsurge,” he says. “I get over 5,000 pitches a month through my website and now 25 per cent of those are for online businesses that can be run from anywhere.”

You can pitch your business idea, whether it’s internet-based or otherwise, to Peter Jones here.

Peter Jones is one of the judges in the BT Business Essence of Entrepreneur competition, which celebrates the achievements of inspiring UK entrepreneurs that have succeeded with technology. Twenty winners will be selected to have their portrait captured by renowned photographer Rankin plus one business will win £10,000. To find out more visit

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