
Play.com has been acquired for around £25m in cash by Japanese internet services firm Rakuten.
Hiroshi Mikitani, chairman and CEO of Rakuten, says: “The UK market is one of Europe’s largest and most mature e-commerce markets. Play.com is not only a pioneer in the market, but also one of the UK’s most successful e-commerce businesses.
“We aim to leverage our e-commerce strength and experience to further expand and develop Play.com’s business model and channel its loyal user base, merchants, and deep product offerings into Rakuten’s global e-commerce network.”
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