It is also in the process of rechecking the identity of every customer at its UK business, but has still hammered out a new deal with the club utilising lucrative branding opportunities.
The trading platform’s logo will feature in a prominent position on the front of the team’s home and away kits, while it will also have branding rights at the Vicente Calderón Stadium. This marked a change from the previous arrangement where the logo had featured on the back of the shirts.
Plus500 did not disclose how much the sponsorship deal would cost, but as industry sources estimated the last deal with the logo on the back of the shirts would have costed up to £1.07m alone – it is likely to be in the millions.
The Spanish football club has seen a remarkable turnaround in fortune, following a sub-par 2009-2010 season, winning the Europa League twice in three years and the Copa del Rey against fierce local rivals Real Madrid.
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