The firm boasts more than 5.3m customers visiting its 550 stores across the country on a weekly basis, and hopes to garner even more interest with the arrival of transactional web support.Positive customer feedback prompted Poundland to go ahead with the launch, which will initially run on a trial basis. It’s a ripe time for the company to go ahead and embrace ecommerce, however, with the UK’s online shopping market on course to double by 2018. Online-only fashion retailer ASOS has demonstrated the power of online shopping by achieving a 27 per cent sales increase in June – a growth that outpaced that of international sales. Poundland will stock more than 2,000 items online, all of which will still be priced at its staple £1, including items from Cadbury’s, Heinz and Coca-Cola. Food shopping aside, consumers will also have the chance to buy seasonal products for Halloween and Christmas, cosmetics, cooking utensils, tools, leisure and entertainment items and more. The caveat is that the delivery service, which has no minimum order value, will take up to five days to make a delivery and cost shoppers £4. It means they’ll have to spend enough to make it worth their while – although orders worth over £50 will be delivered free of charge.
Read more on ecommerce:
- From the store to the online space: Retailing gamechangers of the last decade
- British shoppers aged over 55 to spend £14.5bn online in 2015
- Thomson, House of Fraser and Tesco deliver UK’s best online retail experiences
Social delivery service Nimber, which is a part of the UK’s growing sharing economy, secured an $850,000 investment to grow its platform in August. The company is out to double in size by the end of the year, which will be achieved by aligning with retail partners.
Speaking to Real Business about the Poundland delivery launch, Ari Kestin, Nimber’s CEO, said: “Everyone loves a bargain and convenience, so it’s no surprise to see Poundland announce the launch of its online delivery service.
“What is surprising is that the brand has gone with a delivery model that doesn’t fit with its proposition in terms of offering great value for money and deliveries could take a staggering five days to arrive.
“We’re seeing more and more brands explore social delivery, providing customers with a service that is quick and often cheaper than traditional delivery methods – Poundland could enhance its offering by tapping into our growing community making deliveries throughout the UK as part of their everyday commute.”By Zen Terrelonge
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