Any other business


Praise for Obama’s internet-savvy campaign

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Blogger Sean O’Malley notes that Obama’s use of the internet to drum up support was superior to that of his Republican rival, John McCain.

O’Malley writes: “It was the sophisticated microtargeting in his campaigns that made it brilliant. The Obama campaign used personalised emails to communicate with people delivering messages relevant to their districts and the issues that they cared about. Beyond getting them to donate this also got them out to vote.”

Supporters of Obama also received exclusive text messages from the campaign; O’Malley notes he got one about the appointment of Joe Biden as Obama’s running mate before the media announced the news.

Shrewd entrepreneurs would do well to use some of his strategies in their own businesses.

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