The daytime eatery has expanded its services into the night with a view to deliver a “casual dining experience” by offering dishes such as macaroni cheese, quinoa rice pots baked sweet potato wedges, lemon & rosemary chicken salad and salt beef toastie on artisan rye & sourdough bread.
Pret’s ideal revolves around fresh food prepared on the day of sale, and the evening cuisine will be no different as items from the “Good Evenings” menu will be made to order in the on-site kitchen.
Another difference to the usual operation will come a the branch will have staff greeting customers at the door before showing them to a table, which will come complete with crockery.
“Customers have been asking us for some time about creating an early evening menu, so we’re giving it a go,” said Nick Sandler, creative chef at Pret.
“We have the seating space, the kitchen, the fantastic ingredients and a talented team already in the shop, so it seemed like a logical next step to give the Good Evenings concept a try.
“Fast, fresh and delicious evening dining is particularly important to customers in this area of the city who are looking for somewhere convenient and affordable to eat before heading to the theatre.”
The move from Pret comes following a string of recent developments in London’s West End, which contributed £51.25bn to the economy in 2014, helped by the likes of Victoria Beckham opening up a store in the area.
And with Pret looking to secure theatre goers, it’s a step in the right direction as ticket sales increased by 6.5 per cent last year. Amazon recognised the growth opportunity at the end of March and started selling tickets to all West End shows through its Local events service.
The evening menu at the Strand branch will run from 6pm to 10.45pm on Monday to Saturday, and from 4pm to 8pm on Sundays.
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