
What a good product photographer needs to remember
- How the product addresses the customer’s needs
- What the product will look like in the buyer’s home
- An implied level of quality and value
- The most desirable and unique aspects of the product
- What makes the brand responsible and special
Why the buyer needs product photography
From the simplest packshot to the most advanced 360 product photography, the aim is always the same. The product must be presented in a way that makes it impossible for the viewer to walk away, without at least considering hitting the ‘buy’ button.So what is the secret to the perfect product photograph?
Working in professional photography, you tend to encounter the same question on a regular basis. What’s the secret to a great product photograph? Whether it’s fashion photography, furniture photography or food photography, the answer is pretty much the same.To photoshop or not to photoshop?
More than ever before, product photographers worldwide are enhancing and editing their images with a whole range of software packages, some with great success. However, some compromise the quality and indeed, the honesty of the original image. A certain amount of editing is almost always necessary to create the perfect product photograph. Nevertheless, one of the keys to successful photography, in general, is to know where to draw the line. When the edits start diluting the original result, you’ve gone too far.Don’t scrimp on professional product photography
Think of it this way an investment in professional product photography is an investment in the perceived quality and desirability of your products. On one hand, you could argue that even a basic smartphone is enough to take decent product photographs these days. But when showcasing your products to your target audience, is ‘decent’ really enough? There’s no such thing as ‘expensive’ or otherwise when it comes to quality product imagery. Instead, it’s all about value for money showcasing the quality and value of your products in a way that ultimately makes you more money.Share this story