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Product-placement ban reversed

Culture Secretary Ben Bradshaw is expected to signal on Wednesday that commercial broadcasters will, for the first time in decades, be allowed to advertise products within their own programmes.

This will provide a much-needed source of new funds for the industry, estimated at ?60m a year, and a new advertising channel for entrepreneurs and retailers.

We can just picture it: Eastenders’ Phil Mitchell will be selling bags of Pipers Crisps in the Old Vic, while Coronation Street’s Rita Sullivan will be popping into Lush to buy toiletries.

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