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In terms of location, 46 per cent of Brits named the seaside the preferred staycation location, followed by country breaks on 40 per cent. Meanwhile, 36 per cent opted for a city break, 25 per cent are just happy to stay with friends and family, and 21 per cent appreciate National Trust sites.Rowse continued: “With people spending more money on their ‘Great British Getaway’, this in turn presents a huge opportunity for business owners and the tourism industry to capitalise on the rise in domestic tourism. “There is welcome growth for UK accommodation and food sectors who have adapted around seasonal volatility and come out fighting.” The opportunity for exploring their country was the top reason for remaining in the UK, according to 38 per cent, and 34 per cent claimed there are lots of fun things to do. For 27 per cent, it was a matter of reducing travel time, 22 per cent said they believe it’s cheaper to stay in the UK, while 19 per cent cited security fears and terror attacks abroad as the reason for keeping them at home. The report noted August and September are the most popular times for staycations. By Zen Terrelonge
Showcasing the power of the staycation, indulgent multi-million pound investments have turned up the heat for this holiday park operator’s sales.
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