Telling the truth about SME life today

“Promote the UK as a centre of technology innovation”

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Nick East

Role and company: 

Founder and CEO of Zynstra

Growth forecast for the next three years: 

Weve had a really successful start with Zynstra. Since launching in July 2013 were delighted with our customer and partner engagements. Having raised more than $6m in funding, including recent VC investment, we plan to grow momentum through UK channels and into the EU and then beyond when the time is right.

In under 50 words, what makes your business distinctive in its marketplace: 

Zynstra enables small and medium sized businesses (SMBs) to benefit from the reliability and security of on-premises IT and the economics and flexibility of the cloud that to date has only been available to large enterprises. This is our Zynstra hybrid cloud solution.

What’s the big vision for your business

Our vision is to be the company that transforms IT from a hindrance to a competitive advantage for SMBs. Zynstra does this by reinventing enterprise cloud technology specifically to meet the needs of smaller businesses. At the core of our vision is the guiding principle of standardisation. We believe that standardisation is the key to cost-effective and reliable IT so weve developed patent-pending technology to make sure that the solutions we deliver stay consistent, and up to date across all customer sites

Current level of international business, and future aspirations:

At present our solution is available to UK SMBs via our carefully selected partners. As the business grows we will be looking to make Zynstra Hybrid Cloud available internationally and we have already had interest in the solution from potential partners in the USA, Europe and Asia.

What makes you mad in business today

The industry preoccupation with technology fads and buzzwords, rather than the value that technology can bring to customers. In the cloud space, the words and descriptors have become devalued by over use and unclear definition. We want to make sure we focus on the value that our products deliver, and what they make possible that wasnt possible before.

What will be the biggest change in your market in the next three years

Predicting the future shape of the market in three years time is fraught with difficulty. We are in a truly disruptive time. We are experiencing rapid technology innovation, and this will result in a shake-out in the IT supply chain – it’s already affecting the largest companies in the industry. The winners will be those who can best deliver value with a great customer experience. This gives real opportunity to growing companies to stake their claim.

Can businesses in your sector/industry access the finance they need to grow” If not, what can be done to improve things

Were fortunate to have excellent investors in Zynstra who share our long-term vision for the company.

How would others describe your leadership style

I strive for clear vision, good communication, open collaboration and decisive action.

Your biggest personal extravagance

My biggest extravagance would have to be my bikes. Im a keen road and mountain biker, and my collection seems to grow every year.

You’ve got two minutes with the prime minister. Tell him how best to set the UK’s independent, entrepreneurial businesses free to prosper:

Promote the UK as a centre of technology innovation. We have brilliant people with great ideas. We need the world to know about it and to exploit it in markets at home and abroad that means having a bold culture of investment that encourages educated risk taking.



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