SEO techniques are required to regularly adapt to new and changing technologies, like mobiles. John Mueller recently described how Google can recognise an author and all of their content across the internet, provided the authors articles all linked back to a bio page or central location. This gives Google the ability to greatly improve the weight and relevance of search results for users. This is just one of many updates developed recently with the sole aim of identifying relevant and quality content to further improve user experience. Ultimately businesses need to review and expand their optimisation strategies to adapt to these updates. Be Consistent! Websites built and organised with consistency in mind make it easier for search engines to read them. It is important to continue this strategy across all platforms including your mobile SEO. Consistency not only make you more search engine friendly it also provides good customer experience as well as maintaining the same recognisable imagery and identity across all customer access points. When you build brand identity you can create trust and familiarity with your customers which will benefit your business both in the short and long term. As the market, technology and branding evolves, so too does mobile and the importance of using an SEO firm. With government legislation impacting the way the internet operates; digital challenges, like privacy issues; and external issues, like the recent lockdowns; it’s not surprising that there has been a rise in mobile activity with growing customer appetite to make mobile purchases.
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