With customers across the world using their mobile devices more and more to make purchases, it is becoming increasingly important to ensure you have your SEO, CX (Customer Experience) and page content optimised for mobile users.
According to SensorTower’s 2021-2025 Mobile Market Forecast, mobile spending is expected to reach $270 billion by the year 2025, more than double the $111 billion spent in 2020. The reason for this acceleration is thought to be due to the increased use of mobiles during the pandemic which is not expected to diminish any time soon.
CX – Customer Experience
Customer experience, put simply, is how easy a customer finds it to interact with your website. The sum total of their perceptions and experiences of your brand, products or services is your customer experience. This is of paramount importance to your sales strategy for obvious reasons. The better the experience your clients have when using your purchasing channels, the more likely they are to buy your product and return.
This is an area that can be difficult to navigate with customers often responding and reacting in unpredictable ways. It is therefore important to take a holistic approach by looking at how clients interact with every aspect of their brand, from the website, mobile and social media to the physical stores.
Optimise for Powerful Learning
The learning methods search engines use to present and evaluate websites is continually improving, so that SEO techniques are required to regularly adapt to new and changing technologies, like mobiles.
John Mueller recently described how Google can recognise an author and all of their content across the internet, provided the authors articles all linked back to a bio page or central location. This gives Google the ability to greatly improve the weight and relevance of search results for users.
This is just one of many updates developed recently with the sole aim of identifying relevant and quality content to further improve user experience. Ultimately businesses need to review and expand their optimisation strategies to adapt to these updates.
Websites built and organised with consistency in mind make it easier for search engines to read them. It is important to continue this strategy across all platforms including your mobile SEO. Consistency not only make you more search engine friendly it also provides good customer experience as well as maintaining the same recognisable imagery and identity across all customer access points.
When you build brand identity you can create trust and familiarity with your customers which will benefit your business both in the short and long term.
As the market, technology and branding evolves, so too does mobile and the importance of using an SEO firm. With government legislation impacting the way the internet operates; digital challenges, like privacy issues; and external issues, like the recent lockdowns; it’s not surprising that there has been a rise in mobile activity with growing customer appetite to make mobile purchases.