Rabinder Buttar: How to build a global enterprise

“Over the past few months, we’ve started providing specialist clinical consultancy to 
pharmaceutical and biotech companies in 20 new countries and we’ve grown the business by 50 per cent,” said Asian entrepreneur Dr Radinder Buttar when we interviewed her as part of our Survival of the Fastest series of practical vodcasts, produced in association with Google.

Here she explains how to keep costs down and re-evaluate your business model in a recession.

Next, she gives her view on how to be even more creative using existing resources – and how she’s tapping emerging markets.

Tomorrow we’ll be bringing you tips from A Suit That Fits co-founder Warren Bennett. Stay tuned.

Related articles:Stelios: "Now’s the time to buy up assets"Survival of the Fastest: Guy Levine on internet marketing

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