Alongside media entrepreneur Ted Chung, Snoop Doggs (real name Calvin Broadus) new enterprise will serve as a media platform bringing together video content and editorial as well as information on actually smoking marijuana.
He used the annual Tech Crunch Disrupt conference in San Francisco to make the announcement, and said: After watching where the cannabis industry is headed, I wanted to create a platform that will take this movement further by creating a destination where people could find fresh content.
Broadus is following in the path of other business builders by setting up a company in the marijuana space. Others include Google-Maps-type service Weedmaps, that helps users find marijuana dispensaries, and MassRoots, a social network for those interested in the space.
The rapper has long been an advocator for the full legalisation of marijuana, and has apparently been certified for medical use in California since 2007 to treat migraines that he has.
During a panel discussion at Tech Crunch Disrupt, Broadus and Chung explained the platform will have its own show series, detailing different aspects of marijuana as it relates to lifestyle .
Read more about Snoop Dogg:
- Snoop Dogg is campaigning to become the next CEO of Twitter
- Snoop Dogg sues beer company for money owed to him as part of equity sale
- Rapper Snoop Dogg eyes marijuana-based startups with new fund
According to The Guardian, Merry Jane has secured investment or support from actor Seth Rogen, venture capital firm Casa Verde Capital and Guy Oseary.
Broadus set up Casa Verde Capital to invest in marijuana-based startups, and made a $10m commitment to delivery service Eaze in April. Known as the Uber for weed , Eaze works with local drivers and dispensaries to deliver legalised marijuana to customers in 15 minutes.
Other activities to have landed Broadus in the business press in recent months have involved legal proceedings with beer-maker Babst Brewing, after it was claimed Broadus was owned money from the sale of the company and its beer line in 2014, and a tongue-in-cheek campaign to become the next CEO of Twitter.
After the social media platform announced that Dick Costolo was stepping down, Broadus used Twitter to say Im ready to lead followed by the hashtag #SnoopforCEO.
Twitter users went on to suggest how Twitter’s branding could change were it to hire Broadus. One thought the verified symbol wouldn’t be a checkmark, but a weed leaf, while another claimed that the platform’s name would be changed to Barker.