Name:?RealityMine Industry/sector:?Mobile behaviour analytics Date founded:? 2012 Founder: Garry Partington Location:?Manchester In 2011, Partington identified the opportunity for providing successful insight into how consumers are using their mobile devices. He recognised that such findings could provide useful information for businesses looking to understand more about consumer behaviour. Thus RealityMine, a mobile behaviour tools, technologies and big data analytics company, was founded in April 2012.? ?There are 9bn connected devices in the world today, including smartphones, smart TVs, tablets, laptops and games consoles and usage is exploding on a global basis,? explained Partington. ?Connected devices offer one of the best opportunities to understand how consumers behave and what is driving ongoing changes in their behaviour.??
In November 2013 RealityMine acquired States-based company, Media Behaviour Institute, and its TouchPoints product. The combination of the two companies? service offerings and products has enabled RealityMine to “deepen existing global customer relationships by cross-selling the enhanced portfolio”.
With the ongoing explosion in the use of connected devices, thirst for the kind of detailed, real-time single-source analysis that RealityMine can provide is only going to become more sought after as all types of businesses seek to understand consumer behaviour better in an effort to engage directly and appropriately with their target customers. The company has recently received new funding from the North West Fund for Digital and Creative, the Greater Manchester Investment Fund, and the GP Bullhound Sidecar Fund ?as well as Simon Wilkinson, former CEO of mobile handset software and services firm Myriad Group, who has also joined the company?s board.? The new investment adds to the??600k?raised in 2011, and??1.6m?secured last year.? ?RealityMine has attracted a total of ?2.2m of investment across the last 18 months which is a great endorsement of the team, the business opportunity and the unique technology we have developed,? said Partington. ?We have grown by over 300 per cent revenue in the last 12 months and, with the help of the new funding, are on target to achieve similar growth in 2015.? By Shan? Schutte
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
