When it comes to mobile devices, Apple is doing big business – that’s widely known. But when it comes to jewellery, the tech firm still shines as the Apple Watch was named the most desirable luxury watch brand of 2016 ahead of Rolex.
Garmin seemingly now wants a slice of Apple’s audience as it introduced the fenix Chronos, dubbed “the refined GPS timepiece for athletes and adventurers”.
The range comprises three designs: (1) titanium with brushed titanium band at £1,100, (2) steel with brushed stainless steel band at £950, (3) steel with vintage leather band at £850. The titanium design is the flagship model and said to be strong yet lightweight, providing the wearer comfort.
According to the firm, the fenix Chronos collection “bridges the gap between function and style,” while leveraging Garmin’s GPS navigation and sporting expertise.
The timepieces are “designed to meet any activity demands”, featuring scratch-resistant lenses and outdoor readability in direct sunlight. For battery saver mode, users can expect up to 25 hours of life, and 13 hours for GPS mode.
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Martin Resch, senior product manager EMEA, said: “Garmin has been the trusted choice for adventurers and athletes around the world for decades. fu0113nix Chronos has been designed to stylishly and seamlessly transition from a day hiking through mountains, training for a race or to heading to an official event.
“With its robust metal case of premium jeweller’s grade materials, constructed to traditional watch making quality, it boldly defines the next generation of tool-watches.”
Functions on the device include altimeter, barometer and compass, wrist heart rate tech, and dedicated activity profiles for running, cycling, hiking, swimming, rowing, trial running, skiing and more.
Garmin noted that the added benefit of the fenix Chronos is that, should a wearer wander into foreign territory, the navigation feature TracBack will get them back home in one piece.
In addition to acting as a tool for adventurers, the Connect IQ app store in the Garmin Connect mobile app supports downloads for apps, widgets, different watch faces and more for personalisation.
And for business leaders that can’t switch off, they can access alerts for calls, text messages, emails and social media.
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