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Reinventing the Digital Employee Experience in 2022

digital employee experience

Hybrid and remote working is now a reality for many and as a result, employees’ needs have substantially changed. Not only do employees now expect an environment of open communication with their employer, personalisation, efficiency and simplicity with processes – like timesheets or requesting leave – is also a necessity. Yet surprisingly, 63% of UK organisations still don’t offer personalised employee experience.

With the Great Retention and Resignation crisis looming over businesses’ shoulders, the time has never been more important for HR teams to rethink strategies to better streamline the employee working experience. Without access to the highest quality digital tools to manage their day-to-day, many employees will look to new employers who can provide an easier working experience.

To avoid this HR nightmare, businesses and HR teams must be forward-thinking and prioritise EX. Here are some key trends they should consider.

It’s time for a mobile-first approach

For businesses, the benefits of a mobile-first approach are substantial. Not only will a mobile-first experience enhance engagement – it allows people to use technology that’s familiar to them – but it will also help with hybrid working too. Employees can access the information they need 24/7, wherever they are based.

We live in a world of enhanced digitisation with instant services, like Amazon Prime or Netflix, available at our fingertips. Employees now expect this kind of experience in the workplace too. In fact, many expect their work technology to perform just as well as their favourite consumer apps.

What’s more, with the next generation of workers being digital natives, they’ll no doubt expect a smooth and sleek HR experience, such as HR services in app form that they can simply download on their phone. However, with personal and working lives becoming increasingly hard to separate, businesses must do all they can to help their workforce ‘disconnect’ and properly unwind when implementing a mobile-first experience.

In fact, one in four employers are considering introducing ‘right to disconnect’ policies to help staff keep their home and work lives separate. Businesses that are looking to adopt mobile-first experiences, must set boundaries and ensure managers and senior leadership teams enforce these, otherwise they risk encouraging an unhealthy work/life balance.

Hybrid connectivity is a must

Pre-pandemic, the notion of having an entire workforce based remotely seemed alien for many businesses. But what companies have discovered over the past couple of years is that existing prejudices and infrastructure were the major barriers.

This is because at the start of the pandemic, businesses rushed to purchase a multitude of different technologies to solve specific remote-working-related issues – for instance Zoom subscriptions or Slack to help employees stay in the loop. But these purchases were often made quickly and lacked an overarching strategy.

To provide a more connected digital EX when employees work from home, businesses need to restructure their hybrid working connectivity. One simple way is to introduce an EX platform that unites the company’s whole HR tech stack, providing a one-stop-shop for all HR services and making it easy for employees to access everything on offer in one place, at any time.

There’s strength in agility

It’s no lie that the past few years have been turbulent for businesses and employees alike, and HR have often found themselves right at the epicentre of this. But HR teams that had agile HR technology to communicate with their workforce, were able to contact and update the business with necessary changes – like Covid rule changes – straight away. Those that didn’t looked to all-staff emails or more manual methods of communication, both of which are very admin heavy and misses that element of personalisation – something that became very important to employees during Covid.

With more employees working across different locations, on varied devices and in various environments, HR leaders must be able to act with agility and reactiveness when it comes to communicating with and updating employees. Especially as the working landscape continues to show uncertainty. With hybrid and anywhere working not going away any time soon, the ability for HR teams to deliver personalised and relevant information to employees through their workplace technology has become even more important.

Ultimately, businesses that will find success this year will be the ones that make provisions to give their workforce the best EX possible. Those that don’t will fall behind and lose top talent to the ongoing hiring crisis.

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