
We thought it’d be interesting to put the quiz to the test, so we created a common client challenge– and looked at how insights from the quiz could help smooth the process.
Our fictional problem
“I really like it, but I need to send it to my manager for them to have a look.” A dreaded phrase. Approval by committee is a common problem. The piece of work is ready to go – but more people at the client end want to get involved as layers of approval and sign-off are revealed.Solutions
Using the quiz, we worked out that the personality that suited the client in this scenario the best was the ‘thinker’. Key traits:- While thinkers can be brilliant, they can often can be slow to make decision, given their natural tendency to err on the side of caution; and
- Tend to do much of their communication via email instead of engaging in face-to-face conversation;
- Set out an approval timeline – detail when you will deliver the work and when you expect approval by;
- Be clear from the outset who is the main client contact – establishing a primary contact means it is less likely for others to get involved; and
- Don’t be scared to chase for feedback.
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