If you receive a difficult complaint from a customer it can be easy to get defensive. Nobody enjoys seeing the fruits of their labour being criticised.But rather than getting in a huff, try to see the funny side. As we can see in the case of Wolves FC, you can make amends with the customer and maybe even score a PR coup. After Richard Gough received a Wolves shirt with the club’s crest printed upside down, he took to Twitter to vent his frustration.
@OfficialWolves my new shirt just delivered…..can you see the error? Is this why theyre 12quid at moment? Shite pic.twitter.com/ZebRRpm5sc — Richard Gough (@Richard_J_Gough) March 5, 2014The club responded with wit as seen below:
@richard_j_gough Please accept our apologies and see attached letter….. http://t.co/G0ExlD7RYY — Wolves (@OfficialWolves) March 6, 2014The letter reads: “Although we’ve been riding the crest of a wave recently, in terms of results, we pride ourselves on the quality of our shirts and we certainly don’t get a badge of honour on this occasion,” the letter read. “That said, the world can sometimes look better upside down – last year’s League table being just one example…. “Please accept our apologies, along with a ticket.”
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