Be vocal about the benefitsThe way work benefits are communicated to employees, potential and existing, as well as when are also important things to consider. Want to be the first choice of employment for the best talent? Then communicate your work perks right from the start, and especially when you’re advertising for roles to be filled. You also have to ensure that this isn’t a one-time thing. The benefits of working for your company should be communicated to employees throughout their time of employment.
Remind themRegularly reminding employees why they chose the job in the first place should reinstill a sense of purpose and loyalty to the company, and should encourage retention. On the other hand, if you only communicate work benefits when you recruit and onboard staff, then let them fall by the wayside, later on, staff will feel like they were simply ‘being sold to’. This method may get the staff you want through the door, but it will not make them stay. But how to communicate these benefits regularly? It’s simple. Send regular internal emails to staff, reminding them about the benefits that are regularly available, whether that’s a ‘cycle to work scheme’, free lunches, or simply work drinks.
Offer holistic supportHolistic support includes forms of care that go beyond physical health. This includes providing services, such as coaching or counselling support for employees who may be undergoing some personal issues. The problems an employee may be experiencing could even be related to their job role, including stress about upcoming challenges, or tricky working relationships with other staff.
You can do it on a shoestringEven if the ‘support-system’ in question is chatting to a senior employee, the knowledge that staff have such a facility should they need to talk to someone at work can be reassuring. – It may even mean the difference between an employee staying on at a company or choosing to leave. It’s an obvious but important point, if an employee is unhappy at work, they’re likely to look for other job roles, at other companies. Stop them doing this by offering human support services, whether that’s simply someone (a fellow staff member) who is willing to listen to their issues in a confidential manner.
For staff employed overseas: Combat isolation and encourage integrationWhilst the above advice is great for recruiting and retaining talented staff on home turf, how about staff employed overseas who are repping your business abroad? Only 54% of employers in their survey said that “offering health and wellbeing support to staff abroad is important for recruitment and retention”. – This knowledge gap is concerning, as health and wellbeing at work have become popular concepts in the UK especially. But if this is not implemented for staff working abroad, who may already feel isolated, they could be more likely to leave your company.
“If employees aren’t told at recruitment stage what the total benefits package is, they have less incentive to join. And when they don’t know the total package they are entitled to, it can lead them to feel undervalued and tempted to jump ship. For employees abroad, it could be the difference between searching for a new role or deciding to stay.” – Sarah Dennis, The Health Insurance GroupWhilst mental health support is becoming a bigger priority in UK companies, it’s not always the case elsewhere. This means that employers need to be mindful of cultural differences when communicating company benefits in a bid to retain employees abroad. For employees working abroad, the initial excitement of working in a new environment can wear off, and be replaced by other feelings, including stress, or even loneliness. That’s why it’s important that employers offer support to help individuals feel comfortable in their new working, and living environments.
EAP experts can be a lifeline for retaining staff abroadBeing able to talk to someone who has been through the same situation can help. This can be found in a global employee assistance programme (EAP) where experts can highlight local community groups they could join to aid integration and help make friends.
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