USBCELL is used like a normal battery but can be recharged by plugging it into a USB port, saving money and waste (more than 15 billion alkaline batteries are made and thrown away each year, according to Moixa).
Daniel says: “We’ve been nationwide at stores like DSG for a while. However, Morrisons is the first nationwide supermarket to stock USBCELL in the UK, and Halfords came on at the same time, so there is good coverage across the UK now. We’re also working on some private label deals.”
The product has also attracted the attention of bodies such as the Clinton Global Initiative.
Moixa Energy undertakes R&D and investment in renewable energy and portable power technologies. Daniel founded the business with Chris Wright, who is the company’s design and engineering director.