The findings come from analyst Juniper research, which highlighted the lucrative position ride-sharing services with freelance drivers, such as Uber and Lyft, find themselves in thanks to aggressive strategies.Uber is often in the middle of controversial situations, the latest of which saw CEO Travis Kalanick’s attempts to dismiss a cost-fixing lawsuit were denied. The legalities have seen the company accused of breaching anti-trust laws. Around 20 per cent of driver earnings are taken by shared transport companies and that’s going to take the industry’s $3.3bn revenue in 2015 to $6.5bn by 2020, the study found. It claimed growth will be fuelled by incentives such as flexible working hours and new models in order to pull in more drivers. The relentless approach from Uber comes in the face of it struggling in China, where it’s been forced to compete with taxi service Didi Kuaidi. In January, the Far East foe revealed it booked 1.43bn rides in 2015 alone – dwarfing the one billion rides Uber said it had processed since launching in 2009.
Read more on ride-sharing services:
- The danger of design for design’s sake: Brands should avoid Uber approach to redesign
- London City Airport integrates sharing economy with DriveNow partnership
- Tailing motoring giant BMW’s race into the UK’s sharing economy
Share this story