Name: Rich Martell
Company: Floxx Media Group
First job: Equity trader
Dream job: Pretty happy with what I’m doing now (a clich?, but still true).
Car: Not in London it’s all about cycling to work!
Economy, business or first class: Business. Nowhere near as expensive as first class but plenty more leg room can’t go wrong.
Most extravagant purchase: An Omega watch, which I was drawn to like a magpie to a shiny coin.
Most-played song on your iPod: Florence & The Machine’s Dog Days Are Over.
Best business book: Ronald Cohen’s The Second Bounce of the Ball
Worst business moment: Having the original Floxx app rejected by Apple…several times!
Proudest business moment: Raising our first round of investment.
Your business mentor: Dave Morin of Path.com.
Next big thing: Electric cars!