Branson also beat the likes of Nelson Mandela, Winston Churchill and Martin Luther King.
However, he missed out on top spot. Survey respondents considered family members to be the most ideal role model for children.
Here’s the top ten:
1. A family member2. Richard Branson3. Jesus Christ4. A teacher5. Nelson Mandela6. Diana Princess of Wales7. Jamie Oliver8. Winston Churchill9. Martin Luther King10. Bill Gates