Citing his perceived generous nature as one of the main reasons, the Virgin tycoon was the clear lead against other well-known competition from the business world.
Beating fellow moguls, Alan Sugar (11 per cent) and Peter Jones (seven per cent), Branson is famously known for his generous nature and innovative thinking.
Much lower on the list, Scottish leisure giant, Duncan Bannatyne, scored the worst amongst his peers, with only three per cent nominating him as their ideal boss, trailing behind fictional characters David Brent (3.2 per cent) and fearsome Devil Wears Prada villain, Amanda Priestly (3.6 per cent).
Ranking the most rewarding places to live, employees living in the South East (21 per cent) and the Midlands (16 per cent) ranked top of the list of employees receiving rewards, whilst Northern Ireland (three per cent) and Wales (four per cent) were identified to be amongst the worst.
Commenting on the results of the survey, Danny Clenaghan, Managing Director at Argos for Business, said: “Richard Branson is especially well known for some of the great reward perks he gives to employees in order to say, job well done.
“Customer rewards and loyalty gifts have fast become an important tool in driving employee motivation and retention, especially during periods of tough economic recovery and it’s clear to see a direct link between the top listed boss and how he rewards his employees.”
Those working in retail (21.2 per cent) and banking (eight per cent) were reported to be amongst the most generous industries to work in, whilst the travel, marketing and communications industries all scored below two per cent.
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