Three years after NTL and Telewest completed their merger and acquired Virgin Mobile, NTL:Telewest Business has been rebranded as Virgin Media Business. Branson hinted that the NTL and Telewest brands should have been consigned to the dustbin long ago: “I’ve given our old branding manager a ticket for my Virgin Galactic spaceship – and it’s one-way,” he joked. Asked whether tagging the word “business” on to the Virgin brand would impact its association with fun and creativity, Branson shook his head: “Business should be fun,” he said. “Yes, the word has stuffy connotations – but business is actually just about a bunch of people creating things.” Virgin Media Business says it is set to “shake up the UK business telecoms market” and become a compelling alternative to BT. Virgin Media Business will operate from 40 offices located across the UK and will deliver a “highly personalised service” to mid-sized, national enterprises and the public sector. We interviewed Branson at the tail-end of last year as part of our Saving Britain’s Future campaign, when he gave us his prescription for regenerating the country: “The UK needs less bureaucracy, more attractive taxation rules for business builders, a revitalised private equity sector to back new companies and some co-ordinated investment in infrastructure and transport.” Read his comments here. [Note: He told us last night that he thought the cover illustration was “very flattering”! Check it out here.]
And make sure you listen to this brilliant speech by Rowan Gormley on what it’s like to work with Branson – and his embarrassing "silent interview". Related articles:Branson’s galactic dreams to air on TVRichard Branson launches new venture
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.