Name: Roger Butterworth
Company:?Online furniture retailer Zutux
Turnover: About £3m and growing
First job: Paper round
Dream job: Fighter pilot
Car: 1973 Triumph Stag
Economy, business or first-class:?Economy, every time. The seats are less comfy but the conversation is better!
Most extravagant purchase: Brand new BMW M6. It tried to kill me and, when that failed, it tried to bankrupt me so it had to go…
Most played song on your iPod:According to iTunes, it’s “Time to Pretend” by MGMT. That’s a surprise to me!
Best business book: Crossing the Chasm by Geoffrey A Moore
Worst business moment. It was in 2008, when HSBC withdrew £3m of overdraft and loan from eXpansys overnight. We had 60 days to sort it out.
Proudest business moment: Floating eXpansys on AIM in 2007.
Business mentor: Samir Naji, ex CEO of Horizon Technology Group in Dublin. He’s never given me bad advice.
Next big thing: Mass customisation a unique made-to-order product for each customer.