Name: Roger Butterworth

Age: 43

Company: Online furniture retailer Zutux

Turnover: About £3m and growing

First job: Paper round

Dream job: Fighter pilot

Car: 1973 Triumph Stag

Economy, business or first-class: Economy, every time. The seats are less comfy but the conversation is better!

Most extravagant purchase: Brand new BMW M6. It tried to kill me and, when that failed, it tried to bankrupt me so it had to go…

Most played song on your iPod: According to iTunes, it’s “Time to Pretend” by MGMT. That’s a surprise to me!

Best business book: Crossing the Chasm by Geoffrey A Moore

Worst business moment. It was in 2008, when HSBC withdrew £3m of overdraft and loan from eXpansys overnight. We had 60 days to sort it out.

Proudest business moment: Floating eXpansys on AIM in 2007.

Business mentor: Samir Naji, ex CEO of Horizon Technology Group in Dublin. He’s never given me bad advice.

Next big thing: Mass customisation – a unique made-to-order product for each customer.

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