Name:Roger ButterworthAge: 43 Company: Online furniture retailer ZutuxTurnover: About £3m and growing First job: Paper round Dream job: Fighter pilot Car: 1973 Triumph Stag Economy, business or first-class: Economy, every time. The seats are less comfy but the conversation is better! Most extravagant purchase: Brand new BMW M6. It tried to kill me and, when that failed, it tried to bankrupt me so it had to go… Most played song on your iPod: According to iTunes, it’s “Time to Pretend” by MGMT. That’s a surprise to me! Best business book:Crossing the Chasm by Geoffrey A Moore Worst business moment. It was in 2008, when HSBC withdrew £3m of overdraft and loan from eXpansys overnight. We had 60 days to sort it out. Proudest business moment: Floating eXpansys on AIM in 2007. Business mentor: Samir Naji, ex CEO of Horizon Technology Group in Dublin. He’s never given me bad advice. Next big thing: Mass customisation – a unique made-to-order product for each customer.
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