Name: Rubies in the Rubble
Industry/sector: Food and drink
Date founded: 2012
Founders: Jenny Dawson
The brand has been showered with accolades including Good Housekeeping’s Food Hero certification and a Ben and Jerry’s Sustainable Business Award, while Dawson herself has been the recipient of a Veuve Clicquot New Generation Businesswoman prize. The Rubies in the Rubble founder has also been named an Investec Food and Drink Entrepreneur of the Year. Dawson has also succeeded in getting Rubies in the Rubble onto the shelves of respected retailers including Waitrose, Whole Food and Fortnum & Mason – as well as into the hotdogs at Diner restaurant on Shaftsbury Avenue. Building on this success, the founder of Rubies in the Rubble is now hoping to expand the range of products offered into other categories with the potential to benefit from previously unloved fruit and vegetables. And with many developed countries producing more than three times the amount of food the people living in them actually need, Dawson’s ethos is undoubtedly a game-changing one.
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