Ryanair’s legendary ability to minimise costs has proven fruitful in the past, with tales of standing seats and toilet charges leading to the airline becoming a synonym for ludicrously low prices.
But Michael O’Leary has now made a play for the more lucrative business traveller market with the launch of a new “Business Plus” category of tickets.
Don’t expect three-course meals and fully flat beds though – the main draws of the new tickets will be allocated seating (some with extra legroom), priority boarding, a larger on-board baggage allowance, greater flexibility on ticket changes and speedy check-in at some airports.
The news follows a change in tack from EasyJet, which has sought to draw away business travellers from the more established airlines in recent years by introducing some of the frills which budget carriers have so successfully done away with. In May it reported 8.5 per cent growth in business travellers compared to the previous year.
Kenny Jacobs, Ryanair’s CMO, said: “Businesses are becoming smarter with their travel and over 25% of our customers already travel on business, choosing Ryanair for our low fares, industry-leading punctuality and the largest route network in Europe.
“We now offer even more business routes, connecting Europe’s major cities with additional flights and improved schedules, ensuring great savings for businesses of all sizes.”
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