Google’s latest move to ban cryptocurrency adverts has gained mixed reactions throughout the business landscape, with the financial sector questioning the company’s true motives.
Sales & Marketing
The body responsible for writing the UK’s advertising rules, the Committee of Advertising Practice (CAP), has published a consultation on a proposed rule to prohibit the use of harmful gender stereotypes.
As the retail industry takes another body blow with planned store closures at high street cornerstone Marks & Spencer, and after Homebase was flogged for a quid, there doesn’t seem much motivation to open a business with a shop front anymore.
Attitudes towards privacy have fundamentally changed say 4,460 surveyed after the Cambridge Analytica scandal. So, what is the European technology community’s responsibility?
Independent UK retailers experienced a surprising 8% sales drop on average over the Royal Wedding weekend, as consumers abandoned high streets up and down the country in favour of watching the televised nuptials.
When your business reaches a stage where it make sense to appeal to multiple demographics, there are a few things to consider.
People across the UK are expected to spend half a billion pounds celebrating the Royal Wedding this weekend, with 1.6m SMEs intending to cash in on the festivities.
Discount Displays has brought to light the fact that controversial UK TV adverts could benefit businesses, if they’re done in a more tasteful manner.
Managing director at Fordway, Richard Blanford, explains to Real Business readers why much of his time this month will be spent on submitting for a public sector procurement framework.
Chances are you’ve heard of content marketing before. The term has been bandied around for a while now. Apparently, it’s more effective than other forms of marketing for growing your business and building customer relationships. But is that really true?
Faith, trust and pixie dust aren’t the preserve of Disney movies. They’re actually the ingredients to working better on a global scale – and used effectively, the three could grow your company to soaring heights.
Ahead of World Intellectual Property Day on 26 April, serial inventor Graham Harris tells Real Business why a strong sense of sales and marketing is vital when inventors begin monetising their products.