Wetherspoon has gone against the grain by shutting down all its social media accounts. While there might be consequences, it raises the question of whether social media is necessary for business.
Sales & Marketing
There is no clear definition of what viral really means. One YouTube personality said five million views of a video in a three to seven day period are needed; others may feel the bar is much lower than that.
With so much time, money and effort spent on the daily running of the business, marketing can often be the first thing SME owners forego.
Launch marketing expert James Roles outlines the major business lessons from the collapse of British lingerie brand Ultimo.
Chris McClellan, CEO at RAM Tracking, explains why customer service still remains the most valuable weapon in your digital strategy.
In today’s tough market, you need a solid brand marketing strategy and crisis management process in case anything goes wrong. To assist you, the experts at Romax have listed the biggest and most common mistakes.
Britain’s sweet-toothed consumers are expected to spend £395m on Easter eggs and other confectionary in 2018, a 5.3 per cent increase from last year, recent data has found.
While many fear AI will result in numerous job losses, WebsitesThatSell is convinced it will enable companies to become more innovative and creative – particularly when it comes to marketing.
In today’s digital-first business landscape the role of a CRM system is growing in importance, providing leaders with real-time info to make decisions.
By now, business owners and entrepreneurs know building a successful company starts with the customer experience. In fact, 72 per cent say improving the experience is at the top of the list.
More than 40 per cent of Brits would allow a brand to put their logo, along with the words “sponsored by”, in the bottom corner of their personal profile photos on social media channels, new research has revealed.
Businesses selling on Instagram are now able to tag products in their organic posts, as the platform introduces its new Shopping tool to the UK.