It might not please little Englanders, but the UK’s favourite business logos actually come from across the pond. Here’s why.
Sales & Marketing
Customer experience has become the key to corporate success. Everything we read assures us what we have to concentrate on is technology. But is it?
For many growing businesses, marketing in one way or another will be a top priority – but how do you decide on a strategy?
Brits are notoriously conservative at selling themselves in social situations, and even the most experienced sellers can find themselves at a loss sometimes with a prospect.
There are numerous reasons behind corporate reinvention, such as efforts to regain popularity, international expansion, name disputes and the need to evolve with customers.
Maximizer’s Diego Lunardi explains how to leverage World Cup fever to align your sales team to make those crucial goals.
Emojis are almost a way of life – people use them across social media and in tweets all the time. But should businesses be joining in, or is it unprofessional?
Yesterday’s Pay Your Age stunt at Build-A-Bear backfired as the brand greatly underestimated the turn out. Queues stretched for hours and stores were eventually closed due to overwhelming demand.
Experiential retail may be the high street’s only hope, says NetDespatch’s Matthew Robertson.
A business mishap or a PR stunt gone wrong – they happen even to the biggest companies. In terms of building a trusted brand, there’s a lot to be said by how a business chooses to handle a PR crisis.
While commentators have long predicted and lamented the death of the high street, its demise has never appeared so rapid as over the past month with John Lewis’s store closures, the shocking takeover of Homebase for just one pound, and Poundworld falling into administration.
Customers are increasingly shopping with retailers that allow them to spread the cost of purchases over a period of months – with no additional fees.