New research from YouGov has suggested that 23 per cent of small companies in the retail sector will be targeting a Black Friday sales push, with 82 per cent of those taking part expect to sell more stock during the period than on an average day.
To coincide with this, Amazon has selected six small British businesses to sit on a one-off Black Friday page and introduce shoppers to what is available from independent sellers.
Shearer Candles is joined by confectionary business Lavolio, games retailer Gamely, lifestyle offering Luxelu, gift company One Retail Group and consumer tech brand iQualTech.
Luxelu’s Gayle Hunter said: “Black Friday has grown for us year on year, and it’s helped us to grow our business by increasing sales and reaching new customers.
“We’re expecting this year to be bigger and better than ever before, with more customers discovering our products, helping to build our brand in the UK and across Europe.”
Amazon’s Black Friday sales event will run from first thing on Friday 17 November to end of the day Sunday 26 November, during which time it expects small businesses to sell “tens of millions of pounds” worth of goods through its platform.
“We know customers love wide selection and great deals, so we’re glad to see so many of our Marketplace sellers participating in Black Friday,” said Katie McQuaid, director of Seller Services UK. “Customers now have the opportunity to support British small businesses by discovering unique products at a great price during our Black Friday sales event, and we’re thrilled to support their continued growth.”
Amy Galloway from Shearer Candles said Black Friday has helped the business to grow because it has been building on the potential of people’s intent to purchase over that period.
“By taking part in the Black Friday sales event on Amazon we’re opening ourselves up to new customers who hopefully will repeat buy with us later in the year.”
Hazel Reynolds from Gamely added: “Black Friday is really important for us as a business as we see the vast majority of our sales October, November, December, and Black Friday is right in the middle of that.
“Running a Black Friday deal on Amazon gives us the opportunity to showcase our product, get it in front of lots of potential customers and increase our sales.”
Ahead of Black Friday, Chinese retail giant Alibaba revealed its annual Singles’ Day sales event generated $25.3bn – a 40 per cent rise over last year’s figures. Some $18bn of that amount was spent over only 13 hours on Saturday 11 November.