Chris McClellan, CEO at RAM Tracking, explains why customer service still remains the most valuable weapon in your digital strategy.
Sales & Marketing
In today’s tough market, you need a solid brand marketing strategy and crisis management process in case anything goes wrong. To assist you, the experts at Romax have listed the biggest and most common mistakes.
Britain’s sweet-toothed consumers are expected to spend £395m on Easter eggs and other confectionary in 2018, a 5.3 per cent increase from last year, recent data has found.
While many fear AI will result in numerous job losses, WebsitesThatSell is convinced it will enable companies to become more innovative and creative – particularly when it comes to marketing.
In today’s digital-first business landscape the role of a CRM system is growing in importance, providing leaders with real-time info to make decisions.
By now, business owners and entrepreneurs know building a successful company starts with the customer experience. In fact, 72 per cent say improving the experience is at the top of the list.
More than 40 per cent of Brits would allow a brand to put their logo, along with the words “sponsored by”, in the bottom corner of their personal profile photos on social media channels, new research has revealed.
Businesses selling on Instagram are now able to tag products in their organic posts, as the platform introduces its new Shopping tool to the UK.
Mungo Park gives his thoughts on a period in his company’s growth when winning new business has meant losing important time and money.
Coca-Cola will be launching its first alcoholic beverage in Japan. It will come in the form of “chu-hi,” a canned alcopop. According to Jorge Garduno, president of the company’s Japanese division, the move “makes sense” given the increasing demand for such drinks.
Ahead of International Women’s Day, BrewDog announced the release of the satirically dubbed “beer for girls,” Pink IPA, via Twitter. It was meant to be a “clarion call to close the gender pay gap and to expose sexist marketing.”