Businesses are starting to recognise the value of video – IP video specifically – and are increasingly integrating it into their communications strategy.
Sales & Marketing
Despite a ban coming into place in January, some 42 per cent of UK shoppers are still met with surcharges when paying for goods in small businesses.
A massive part of building a business is building a brand and a culture – think Starbucks, Nike and Cadbury.
Apple started off making computers, but today can be found creating luxury tech-laced watches. Even luxury watch businesses are embracing digital with smartwatches of their own. So the question is, how much are times changing?
An unprecedented number of retailers made aggressive price cuts ahead of Black Friday in an attempt to encourage shoppers into stores and onto websites. Now, however, analysts warn that it could damage brand identity, heading instead for a “Black Friday Hangover”.
The findings are in, as consumer reactions to this year’s Christmas adverts have been revealed – but which came out on top?
Instagram has garnered over 700m users worldwide, making it the platform of choice for numerous brands. Some retailers, however, do a better job at engaging people, with the British elite having been highlighted by Iconosquare.
The Black Friday sales are almost upon us. Are you ready for hordes of frenzied people invading physical and online shops, pulling hair like rabid dogs, screaming and shouting the get their hands on a 50 per cent off toaster?
The idea of Black Friday conjures up scenes of consumer carnage on the high street, but there are some companies that have flipped the concept on its head.
Jon Baldwin, partner at Winckworth Sherwood, gives his expert tips on winning public sector contracts – an increasingly lucrative pool of work.
The top 30 retailers in the UK have been revealed, which has seen a new business take the number one spot for the first time since 2010.
For US retailers, Black Friday represents the biggest shopping day of the year, so it’s not surprising that it made the leap across to the UK, adopted by Amazon in 2010.