Sales & Marketing


Savvy grocery shoppers using 2 or more stores on same trip

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In a place where savvy shopping tactics have become the norm, customers have taken to using several grocery stores on the same trip. 

In fact, 55 per cent of shoppers use up their coupons when grocery shopping, with 44 per cent shopping at a specific time in the last year in order to make the most of the ‘reduced to clear’ section, before buying the rest at a different store.

Joanne Denney-Finch, IGD chief executive, said: “On average shoppers are using around four different grocery formats each month, and the most popular combination is supermarkets, convenience stores as well as food and high street discounters.

“Using two or more grocery stores on the same trip is an increasingly popular budgeting technique used by shoppers regardless of their demographics. Shoppers tell us that they’re proud to talk about the savings they are achieving by researching and shopping around more.

“Technological advances mean that people have more comparative information available to them at a swipe of a smartphone or tablet. There are also more grocery choices available whether it’s additional convenience and discount stores, or extra online shopping options such as home delivery subscription services. So it’s never been a better time to be a savvy shopper.”

This is all the more reason to consider customer incentives to get yourself on the shopping list.

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