In a place where savvy shopping tactics have become the norm, customers have taken to using several grocery stores on the same trip.
In fact, 55 per cent of shoppers use up their coupons when grocery shopping, with 44 per cent shopping at a specific time in the last year in order to make the most of the ‘reduced to clear’ section, before buying the rest at a different store. Joanne Denney-Finch, IGD chief executive, said: “On average shoppers are using around four different grocery formats each month, and the most popular combination is supermarkets, convenience stores as well as food and high street discounters. “Using two or more grocery stores on the same trip is an increasingly popular budgeting technique used by shoppers regardless of their demographics. Shoppers tell us that they’re proud to talk about the savings they are achieving by researching and shopping around more. “Technological advances mean that people have more comparative information available to them at a swipe of a smartphone or tablet. There are also more grocery choices available whether it’s additional convenience and discount stores, or extra online shopping options such as home delivery subscription services. So it’s never been a better time to be a savvy shopper.” This is all the more reason to consider customer incentives to get yourself on the shopping list. Image sourceBy Shané Schutte
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.