School is almost out for summer and for most students – and some lucky adults that chose to educate for a living – that means a six-week summer holiday.
But for those in year 11 who are ready to leave secondary school for the pleasure of working for the next 50 years – or further education – there’s one obstacle they will need to overcome before departing; prom. Indeed, 72 per cent of British teenagers are set to attend a prom in the coming weeks, according to VoucherCodes.co.uk. As such, retailers in the fashion and beauty sectors are set to experience a sales boost as related searches have grown by 140 per cent over the past month.
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“It’s fascinating to see how much more is being spent by British consumers on prom now compared to five years ago and brilliant that it’s giving a boost to UK retailers,” said Claire Davenport, managing director of VoucherCodes.co.uk.
“Interestingly, our data reveals five per cent more prom-related searches were made from a mobile device than from a desktop in June as value-driven shoppers were searching for an offer whilst they were on the high street. “Retailers should make sure they are utilising the added marketing opportunities presented by mobile-friendly affiliate partners’ to capitalise on this increase in demand from their consumers.”Share this story