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How To Set Up A Company That Sells Successfully On eBay

How to Set up a Company that Sells Successfully on eBay

For over two decades, eBay has been the number one online marketplace to buy and sell items. eBay is not only a great place to find a bargain, it is also a great platform to make some serious money selling your products. To maximise your selling potential, it is crucial to know how to set up a company that sells successfully on eBay.

To help get you started, here is our in-depth guide to selling your company’s products on eBay.

Identify Your Niche

The first step to selling successfully on eBay is identifying a niche. You should consider what products or services your company sells and whether there is potential for you to sell them through an online marketplace, such as eBay.

One of the biggest obstacles to a successful eBay company is finding something that nobody else is selling. If there is already someone selling the same product as your business, you can still stand out by offering a better service or lower price.

Do Market Research

Do Market Research

Once you have identified a niche, it is important to undertake comprehensive market research before starting to sell on eBay. This will help you understand what products are selling well, the average selling price and how much competition there is for certain items.

You can use this information to determine which products to sell on eBay, as well as the prices you should be charging. Comprehensive market research should also cover your target audience, including their demographics and spending habits. Once you have all this information, you can create a well-targeted marketing strategy to attract buyers.

Choose an eBay Business Account

When starting out, it is important to choose the right eBay business account. There are three types of accounts available: individual, business and premier.

The individual account is best suited for small businesses that are selling a limited number of items. For example, if you are selling handmade products or vintage items on eBay.

The business account is the most popular option for larger businesses that sell a number of different types of products. This type of account enables your company to take advantage of all eBay’s features and functionality. The fee structure depends on how many listings you have each month, so it is important to do the appropriate research into the pricing before you start selling on eBay.

Lastly, there is the premier account which offers all of the benefits of the business and individual accounts combined. The premier account has fewer restrictions than an individual account, but it does cost more money.

Register your Account

When registering your eBay business account, you will need to provide information that links it back to your business. Some of the key points include:

  • Your company name and address
  • Your trading names (if any)
  • Company registration number VAT number (if applicable)
  • The type of company you are (sole trader, partnership, limited company etc.)

Once you have registered your account, eBay will require you to provide proof that the information is correct. This can be done by uploading a scan of your company’s registration certificate or VAT certificate.

Registering your account using your business’s legal details is important because it protects your company’s name and trademark. If you register using personal details alone eBay is unlikely to protect your business in the event of any disputes.

Choose Your Payment Method

When selling on eBay, it is important to choose a payment method that is convenient for both you and your customers. The most popular payment methods are PayPal and credit card payments.

PayPal is a secure payment gateway that allows customers to pay for products online using their PayPal account or a debit/credit card. PayPal is available in over 200 countries, so it is convenient for both international and domestic buyers.

Credit card payments allow customers to protect their payments and pay for their purchases later according to their credit card payment plan. However, credit card payments are not available to all buyers, so you should check which countries permit this option if you are considering it for your eBay business.

Choose Your Shipping Method

Once you have chosen your payment method, you need to decide on your shipping methods. The most popular options are standard postage, tracked postage and courier delivery.

Standard postage is the cheapest option, but it does not come with any tracking information. This means that if a customer does not receive their order, there is no way to track it or prove that it was posted.

Tracked postage enables you to track your order throughout the delivery process, so if there is a problem with the shipping then both customer and seller are protected by eBay’s buyer protection policy.

Courier delivery gives buyers peace of mind because they know their product will be delivered within 24 hours via an insured and tracked service.

Take Professional Product Photos

Take Professional Product Photos

If you want your eBay business to be successful, then it is important to take professional product photos. This means that your products will look high quality and appeal to buyers.

When taking product photos, it is important to remember the following:

  • The photo should be clear and in focus
  • The photo should be well lit
  • There should be no glare on the product
  • The background should be neutral or match the product’s colours
  • The product should take up most of the frame

Product photos can either be taken using a digital camera or just with your smartphone’s camera. If you plan to use your phone, make sure you take the photo in good lighting conditions and against a neutral background. The last thing you want is for your products to look grainy or blurred because it will affect sales.

Write Quality Product Descriptions

When selling on eBay, it is important to write clear and informative product descriptions. This will help increase your sales because buyers are more likely to purchase items that have detailed information about them.

Here are some useful tips for writing quality product descriptions:

  • Include dimensions, weight and materials where applicable
  • Be clear about what is included in the sale (e.g. if there are any additional accessories that need to be purchased separately)
  • Be honest about the condition of the item because this can affect your returns policy
  • Ensure that your photos match up with your text descriptions

Implementing search engine optimisation (SEO) techniques can also make a big difference when it comes to writing eBay product descriptions. SEO is the process of optimising a website or web page for Google search results. This means that your product descriptions will rank higher in search engine results, which will increase traffic to your eBay store.

In order to do this, you need to include relevant keywords in your descriptions. You can find out which keywords are most popular for your category by using a tool such as eBay Pulse or Google AdWords Keyword Planner.

Add the Products to Your Store

Once you have written your product descriptions and taken professional photos, it is time to add the products to your store. You need to create a brand new listing for each product and make sure that you include your keywords in the title, description and tags.

Remember to set the stock levels according to how much inventory you have of each item because this will affect sales. If an item is out of stock then it should be removed from your store until more items are available. There is nothing more frustrating for buyers than searching for an item to purchase, only to find out that it is not in stock so make sure you are organised with your stock levels.

Offer a Competitive Returns Policy

Offer a Competitive Returns Policy

When selling products on eBay, it is important to have a competitive returns policy in place. This will give buyers confidence that they can return the product if they are not happy with it.

Your returns policy should include the following information:

  • The length of time that the buyer has to return the product
  • The conditions that need to be met in order for a refund to be issued (e.g. the item must be unused and in its original packaging)
  • The amount of money that will be refunded to the buyer

If a buyer is not happy with a purchase, then they should have the right to ask you, the seller, to issue a refund. While it may be tempting to refuse refund requests, you should always try to resolve the issue by working with your buyer or it could seriously damage your eBay store’s reputation.

Utilise the eBay Seller’s Hub

The eBay Seller’s Hub consists of a number of different tools that are designed to help you build your business on the site. This includes everything from selling tools and resources, to marketing materials and advice. These resources will help you to become a successful eBay seller and gain more sales.

One of the best tools in the Seller’s Hub is Feedback Genius, which will automate your customer feedback process and send email reminders to buyers after they make a purchase from you. This helps build trust with potential customers because it shows that their transaction was smooth and problem-free so they are more likely to buy from you again.

You can find the eBay Seller’s Hub by clicking on the ‘Selling’ tab at the top of the page. Here you will be able to access all of the different tools that are available to help you run your business more effectively.

When signing up for an account with eBay, be sure to sign up as a professional seller because this will give you access to a range of additional tools and resources. By utilising these resources effectively, you will give your eBay company a massive edge over your competitors.

Focus on Your Seller Profile

Your seller profile is one of the most important aspects of your business on eBay. This is where buyers will go to find out more information about you, including:

  • The items that you are selling
  • The feedback rating that you have received from other buyers
  • The number of sales that you have made
  • Your location
  • The type of business that you are in
  • Your contact information

When setting up your seller profile, be sure to upload a professional photo of yourself and write a detailed description of your business. This will help buyers to trust you and increase the chances of them making a purchase from you in the future.

Request Feedback from Customers

Feedback is one of the most important aspects of any eBay business and it is essential to request feedback from your customers after every sale. This will help you to build a positive reputation on the site and increase the chances of them buying from you again in the future.

You can ask for feedback by emailing buyers after they have made a purchase from you. All you need to do is send them a message, thanking them for purchasing the item and ask if they are happy with their product. This can be done by linking them directly to eBay’s product reviews page or asking them to write one themselves and emailing it back to you for approval before publishing on the site.

Use the eBay App

Use the eBay App

The eBay app is a great way to keep track of your eBay business on the go. It will allow you to:

  • View your account activity
  • Track your sales and orders
  • Manage your inventory
  • Get real-time pricing information for items that you are selling

This app is available for both Android and iOS devices and can be downloaded from the official app store for your device. By using the app effectively, you will never miss a sale or fail to respond in time because you were away from your computer which will help you to build your reputation and build your customer base.


While eBay can be an incredibly profitable platform, knowing how to set up a company that sells successfully on eBay can be very difficult. From finding the right niche to market research and taking professional product photos, there are a number of things that you need to do in order to ensure your business is competitive. Follow this useful guide and you will be well set to establish your eBay company as a profitable online enterprise.



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