Seven incredible business mistakes that nearly meant shutting up shop

Business mistakes
Ben Jackson SeatPlan
Ben Jackson’s business mistake was on the technology front
SeatPlan is a British ecommerce business that allows consumers to find the best value theatre tickets, with interactive seating plans and seat reviews. Its founder, Ben Jackson, told us all about his business mistakes inclusion.

Business mistakes example

We decided to build a calendar that would instantly display availability without making users wait for the data to be queried and to load. The principal idea was sound, but the technical solution was contrived. This then led to further problems and bug fixes on top of bug fixes.

Impact it had

The wrong technology choice led to approximately 25 days of development work, analysis and fixes. A basic calendar could have taken only five days.

In retrospect

The calendar technology choice should have been analysed more deeply and alarm bells should have rung after the first couple of rounds of fixes.

Resolution effort

We analysed the calendar performance and architecture comparing it to an old calendar system that we had on another project. This past knowledge steered the revised architecture.

Mistake learnings

At the time when the decision was made we were plowing forward and trying to make a lot of moving parts work together. In retrospect, we were trying to do much too quickly.

Next steps

Analysis was conducted and the system critiqued six months after creation and extensive bug fixes. When the decision was made to re-architect and redesign the on-demand calendar, the entire team was brought up to speed and all bug fixes halted so as not to burn more time on it.

Our final business mistakes example was so bad it led to the closure of a young company – but the founder has taken the learnings into his latest venture.

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