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Shop prices fall for 13th month in a row

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Food inflation remained unchanged at 0.7% from April – the lowest ever recorded, according to stats from the British Retail Consortium and Nielsen.

Non-food reported annual accelerated deflation of 2.8% in May from 2.7% in April and has reported deflation for the fourteenth consecutive month.

Mike Watkins, head of retailer and business insight, Nielsen, said: “Food inflation is still low, many supermarkets are price cutting and non-food prices remain deflationary, so the high street continues to generate little inflationary pressure.

Little in the way of immediate seasonal or weather related price increases is anticipated so the outlook for the next three months is for relatively stable shop price inflation.

“Helped by the increases in consumer confidence since the start of the year, this should encourage shoppers to spend more freely over the summer months.”

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