According to UK retail industry analysts IbisWorld, consumer spending on Easter cards will also grow by 1.9 per cent to £10.5m, while sales of flowers are expected to increase by 3.1 per cent, to £113.4m. In total, consumer spending over Easter bank holiday weekend will reach £1.2bn this year, a huge 6.7 per cent increase on the amount spent in 2017, the study found. The increase in spending is expected to translate into higher footfall on the high street. Over Easter weekend this year, bricks and mortar retailers could see as much as a 2.4 per cent higher footfall compared to the same period a year ago. The survey results showed that Brits in their 40s – those belonging to “Generation X” – typically spend more than other age groups during the Easter break. Millennials are expected to spend the least, while spending amongst the slightly older “baby boom” generation is expected to fall somewhere in between. Retail insights director at analyst firm Springboard, Diane Wehrle, said that this year, the timing of a national pay day just before Easter weekend meant that individuals were likely to have more disposable income than in previous years. “Recent adverse weather may have resulted in consumers deferring or cancelling shopping trips, while also delaying household spending on garden products and home improvements,” she added. “If the weather remains mild this Easter weekend, consumers may reinstate cancelled trips for the Easter weekend and are likely to visit garden centres and furniture outlets to refresh homes and gardens, and to fashion stores to browse Spring ranges.” Similar to exchanging Easter eggs, sending cards has become a well-established Easter tradition in Britain – one which continues to grow in popularity. According to data from the Greeting Card Association, 8.5m Easter cards were sold in the UK in 2016, an increase of 13 per cent on the previous year. Commenting on the figures, a spokesperson for the Royal Mail said: “The UK loves sending greeting cards, and Easter is no exception. Even in a world of emails and social media, Easter cards are becoming increasingly popular, both as a means of celebrating the religious festival and simply keeping in touch with friends and relatives.”
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
