After working in home shopping for ten years, Abubacker decided there was scope to offer the UK consumer a more sophisticated approach to the traditional US style informercials.
Having the courage of her convictions, she left her job in March 2004 and started Pitchwell from her two-bedroom flat in North London the following day.
By the year’s end, she’d generated £160,000 of profit on £1.6m sales, providing shopping channels with products and shows.
But Abubacker soon realised that the only way to continue this phenomenal growth was for Pitchwell to purchase its own TV channel.
In a Dragon’s Den style series of interviews, Abubacker had to present the case for “Pitch TV” to several investors.
Pitchwell has since gone on to enter the high street retail environment – its products are now sold across 300 stores in the UK and Ireland and turnover is just shy of £9m.
Hasfa Abubacker is shortlisted for the Entrepreneur of the Year gong in this year’s Asian Women of Achievement awards. For more details, click here.
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