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Simon Fuller dreams big

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Fuller yesterday spoke of his desire to move away from the traditional approach of using primetime television to air new shows, commenting: “I am determined to push the boundaries of mainstream entertainment. The next frontier is the video world of authentic real time interaction.”

Viewers in the US will be able to watch the show via the streaming website Hulu.com, while those outside of the US can use the show’s own website, ificandream.com. Fuller is the creator of the Idol reality series which began in the UK in 2001 – there are now over 50 versions of the show in 110 countries, most notably American Idol, which was the most watched show in the US last year.

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