(1) If you don’t define your audience, you’re wasting your timeIf you have a defined audience, you’re less likely to waste time creating content your audience doesn’t care about. Creating specific buyer personas is something every business should do. This process of building your personas will help you understand how your audience thinks about and looks for services or products your business sells or offers.
(2) Always work towards a realistic goalWhat is it you actually want to achieve from your content marketing efforts? We all want to increase our revenue, but is that the best first aim for your business? Setting unrealistic goals can be demoralising. Maybe aim for something a little easier to achieve, perhaps increasing your newsletter mailing list?
(3) Think out a content strategyIt’s all well and good having a goal in mind, but how are you going to achieve it? Once you’ve mapped out your realistic goal, it’s important to think about the steps you’ll need to take to achieve it. Maybe you’ll get everyone you know on Facebook to share your business’s page, or perhaps your products lend themselves to a giveaway or a competition, whatever the incentive, make sure it will engage your target audience! Read on the next page for the three remaining must-know content marketing tips for growing businesses.
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