Sky Sports sexism saga: as bad in the boardroom?

Sam Rudland, MD of Essential Communications…

“As a marketing agency MD working predominantly in the male-dominated IT sector, I am often in meetings where double entendres and somewhat risky comments about other women in the industry are made. I think women can often overreact to these sorts of comments. They are not sexist, they are just men being men. If you want to be successful in a traditionally male sector you have to be able to take this sort of thing in your stride and almost be seen to be one of the boys.

“Let’s face it, we’ve all heard women having the same sort of discussions about men but it’s interesting that this rarely hits the press, especially when (in my experience) the women can be worse!”

Go back to the main story to read the views of other female entrepreneurs.

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